… dig at least one layer deeper than you plan to use.

Don’t stop with the obvious, direct research; look for related themes or ideas that might present fruitful associations or interesting links. Gather more information than you plan to use; your discoveries may bring up important questions you’ll want to address.

When researching, dig at least one layer deeper than you plan to use.

The objective of the research phase extends beyond assembling facts to spit out later. Research primes the brain to make connections that will accelerate drafting. It initiates creativity by fulfilling the preparation step of the five stages of creativity. An investment in time exploring and thinking during this first step streamlines the rest of the process.

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