Late Adopters (Late Majority) or Conservatives

Section Five: Late Adopters (Late Majority) or Conservatives

Pastor: There’s a light bulb burnt out in the sanctuary. Can you help?

Late Adopter: Are you sure we need a new bulb? There’s nothing wrong with the old bulb. Give it a chance. My mother gave that bulb to the church as a memorial to my grandfather; see the plaque next to the fixture? Have you tried praying for healing for the bulb? Where is your faith?

OBSERVATIONS, QUOTES AND ASSUMPTIONS: Agree or disagree?

A. Late Adopters as conservatives comprise another 34% of the total. They come to adoption through economic necessity, increasing network peer pressure, and not until most others in their system have adopted. They are cautious and careful.

B. Rogers notes that the “weight of system norms must definitely favor an innovation before the Late Majority are convinced. The pressure of peers is necessary to motivate adoption.”[1] They tend to lack resources and are therefore risk avoiding, and so rarely adopt until uncertainty is gone; the innovation must be entirely safe, guaranteed and a “sure thing.”[2]

C. Late Adopters are traditionalists who are keepers of the rules. Late Adopters, therefore, would most likely reflect the Myers-Briggs “J” preference.

D. Moore posits another crack that lies between the Middle Adopters and Late Adopters; the key here is enabling Late Adopters to use the product without needing to master the technology.[3] Late Adopters prefer the simplest, easiest way to fulfill their needs that does not require them to think to use the innovation. They will not read the directions.


[1]Rogers, Diffusion of Innovations, 265.

[2]I question Roger’s fiscal negativity on Late Adopters. Naturally conservative, they are likely to conserve financial resources in an age of rampant consumerism.

[3]Moore, Crossing the Chasm, 18.

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