NACOS 4.3: Category #1 of 5: INNOVATORS
Topic #4.3 THE DIFFUSION OF INNOVATIONS ADOPTER FRAMEWORK
Adoption of an innovation (acceptance of change) flows from left to right across the five categories of the diffusion of innovations adopter framework. All cultures and cultural groups respond to a reinforcing trend of change by segmenting into five groups based on their openness to change.
QUOTE: Segment One: Innovators or Technology Enthusiasts
Pastor: There’s a light bulb burnt out in the sanctuary. Can you help?
Innovator: If you’ll just be patient, my nuclear fusion bulb will be at the prototype stage real soon now. Never needs changing and uses no electricity.
- Innovators make up 2.5% of any cultural group, and they are the place to begin.
- Innovators are addicted to seeking new information in a world of endless possibilities, like to play with new ideas as toys, and are linked across cultures in their search for new information.
- They are restless, fickle, easily bored, insatiably curious and often have poor social skills.
- While viewed sometimes with suspicion, Innovators remain relationally linked to their home cultural environments; they are cross-cultural bridges, continually bringing outside information into closed environments.
- BRIDGING TO THIS CATEGORY: Provide opportunities to explore new ideas from the outside world and the innovator will pursue them and bring them into the local system.
- It is only necessary to arouse the innovator’s natural curiosity and they will pursue new ideas.
- Innovators are capable of “connecting the dots” between widely disconnected concepts and perceiving new meanings and opportunities.
- BRIDGING TO THE NEXT CATEGORY: The first crack where adoption can fail to progress is between Innovators and Early Adopters; the key to overcoming this crack “is to show that the new technology enables some strategic leap forward, something never before possible, which has an intrinsic value and appeal to the nontechnologist …
- This benefit is typically symbolized by a single, compelling application …”
- Which provides a significant competitive advantage.
ASSIGNMENT QUESTION: (in the comments on Facebook)
Who do you know who’s an example of this kind of thinking and approach to a problem in your ministry context? How would you minister to them?