“Lag measures are an excellent way to measure achievement goals …

I thought of you when I read this quote from “Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals” by Michael Hyatt –

“Lag measures are an excellent way to measure achievement goals because they’re tied to endpoints. But they’re one-offs—and they’re usually a long way off. It’s hard to gain a sense of momentum that way. Lead measures work differently. Instead of looking backward, they look forward. They measure the activity that influences whether you will hit your target. For instance, if hitting your sales goal is your lag measure, then making a certain number of sales calls each week could be the lead measure. Why? Because those activities enable you to achieve your sales goal. By focusing on the right measurements, we can maintain and even accelerate our progress toward our goals.”

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