Organic change starts small and innocuous, so that resistance to change doesn’t seem necessary.

D. Organic growth is incremental and gradual, but increments multiply in size with each generation. Organic change starts small and innocuous, so that resistance to change doesn’t seem necessary. The change accelerates in the background, doubling at each stage, to the point where it is unstoppable. Whether the change is like leaven or like lilies in pond, the organic approach works. Senge refers to the S-shaped diffusion curve as “sigmoidal growth” which is “everywhere in nature.”[1]

E. Two Ponds Concept. If the adoption of an innovation is like the spreading of lily pads, then there are two ponds. One is smaller pond of the visionary minority; Moore calls this the early market with 16% of the total size.[2] The second pond is the remainder of the church, the pragmatic majority, which Moore calls the Mainstream market.[3] An organic change builds momentum in the early market, adapting to local needs and focusing on crossing over the chasm into the Mainstream market at a point of greatest convenience. Once established in a small niche in the mainstream market, the innovation expands organically to fill the second pond.[4]

HOMEWORK Discussion Questions:

2.37.What does it mean to you for Jesus Christ to be Lord of a person’s life? Of your life?

How does this affect thinking, emotions, and behavior? What does the Lord want from you?

2.38. Where is it easy for Jesus to be Lord of your life? Where is it harder? Impossible?

2.39 What percent of your church would you say honestly follows Jesus as Lord?

2.40 How does your congregation talk about Jesus as Lord? How often? What is said?

2.41 What would be different if over 80% of your congregation were 100% committed to follow Jesus as Lord?


[1]Senge, Dance of Change, 7. Cf. Senge, Fifth Discipline, 83.

[2]Moore, Crossing the Chasm, 27, 38-41, 104-105. Paul Wiefels, The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado (New York: HarperCollins, 2002), 17-33.

[3]Moore, Crossing the Chasm, 41-55. Wiefels, Chasm Companion, 41-91.

[4]Moore, Crossing the Chasm, xi, 5. Wiefels, Chasm Companion, 34-75.

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