HOMEWORK ASSIGNMENTS:
2.1 JOURNAL: Record your reflections and document your answers to the Questions for a Better Understanding found on page 139 with regard to this module.
MODULE THREE: THE DIFFUSION CHANGE PROCESS
Section One: Basic Concepts
OBSERVATIONS, QUOTES AND ASSUMPTIONS: Agree or disagree?
A. The Diffusion of Innovations is concerned with how to bring about change in a social structure and how to speed up the rate of adoption of that change.[1] Diffusion is defined as “the process by which an innovation is communicated through certain channels over time among the members of a social system.”[2]
A process
indicates steps. An innovation begins as information communicated to others
which influences a decision and finally changes behavior. A social system
indicates a communications network linking people; the primary indicator of
this network is how people talk to each other. Homophilous people enjoy talking
with each other.
[1]Rogers, Diffusion of Innovations, 1
[2]Ibid., 10, 5. Emphasis mine.