F. BRIDGING TO THE NEXT CATEGORY:
Information spreads on the other side of the chasm by conversations between homophilous individuals that share kinship and enjoy talking with each other. Media presentations favored by visionaries, such as advertising or sermons, are ineffective at reaching people beyond the most innovative 16% of a people group. Late Adopters are cautious and will only adopt through recommendations from people they trust; once there is the momentum of a band wagon, however, Late Adopters will want to get on board.
HOMEWORK Discussion Questions:
2.16. Who do you know in this category, inside and outside the church?
2.17. For Middle Adopters inside the church, what are their passionate interests?
2.18. What would a church made up entirely of Middle Adopters be like?
2.19. What sort of church activity would be very appealing for Middle Adopters?
2.20. How would people in this category prefer to follow Jesus?
2.21. How would a Middle Adopter convince another Middle Adopter to chair a committee?
2.22. How would an Early Adopter convince a Middle Adopter to chair a committee?