90% of innovations will fail


A. Gabriel Tarde, a French judge, observed in 1903 that the purpose of his research was “to learn why, given one hundred different innovations conceived at the same time – innovations in the form of words, in mythological ideas, in industrial process, etc. – ten will spread abroad while ninety will be forgotten.”[1] The observation that 90% of innovations will fail led to the research on social change known as the diffusion of innovations.

HOMEWORK Discussion Questions:

1.01 What is the largest change that has been a part of your life?

1.02 Was it planned or was it a matter of adjustment?

1.03 Did the change transform your life or did life continue on as before?





[1] The quote is a selection from David O. Kueker’s Fuller Seminary Doctor of Ministry project submitted in September, 2007, entitled Diagnosis, Dialogue, and Decision: A Threefold Process of Revitalization For the Illinois Great Rivers Conference.
It is shared here in recognition of its 12th Anniversary along with comments to update and provide perspective on the material. The original project was a Training Manual/Study Guide of three Seminars supported by three chapters of research and an Introduction. The material is available for download at www.disciplewalk.com/Resources.html. In 2009 it was provided for purchase as a softcover book entitled Designing Discipleship Systems: Christian Disciple Making For Any Size Church, Any Theology through CreateSpace.com.

[2][3] [4][5] [6][7] [8]

All Scripture quotations are from the Revised Standard Version of the Bible, copyright © 1946, 1952, and 1971 National Council of the Churches of Christ in the United States of America. Used by permission. All rights reserved. Please review the page How and Why We Use Quotes.

[1]Rogers, Diffusion of Innovations, 40.

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