Taglines and Intersections

1280px-Venn0001.svgThe purpose of a Tagline for a blog is to give a one sentence description of what a reader will find here at AmbidextrousChurch.com.

Wikipedia defines a tagline as in entertainment, a tagline (or tag line) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience’s memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.

In short, it’s a phrase that memorably both names and explains an activity or entity.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product,[note 1] or to reinforce and strengthen the audience’s memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.

My normal tagline is Effective methodist churches … effectively making disciples that make disciples that make disciples. The word “methodist” in lower case reflects an interest in the principles of methodism, and John Wesley, as opposed to the official church known as Methodist. At one time methodism was known more for applying oneself to specific methods for holiness, and going on to perfection by practicing what we preach. Sometime after the civil war in the United States we ceased to be a blend of a disciple making movement and a church and became entirely an institutional church. (The primary characteristic of a movement is the utilization of small groups for community, learning, service and evangelism/mentoring. Also known as the Four Cornered Room and the acronym FISH: fellowship, interests, service and harvesting.

In November, 2015, I put up the following: November is ROUGH DRAFT MONTH – a time to create blog posts for completion later. Yes, it’s insane. This reflects a desire to put pins in a map, so to speak, for what I want to write about in the coming year. As a means of personal growth, it will let me see the trends of my interests. I’m inspired by the GTD maxim from David Allen to “pay attention to what you are paying attention to.” My ope is the variety of posts will help me extrapolate from the trend to understand the path that God is setting up for me to travel.

As I’ve contemplated the purpose of the blog, I’ve come to all sorts of conclusions. One is that I am  “book reporter” or a journalist of ideas, interviewing not the author but what an author writes and commenting on it, one idea at a time.

This morning I thought about the intersection, a word which has multiple meetings. In geography, an intersection is a crossroads, where two or more separate territories meet. In geometry, or more specifically set theory, an  intersection is what two separate domains have in common. In Venn diagrams this is sometimes called the “sweet spot” – and it would be the place that I stake out as my own in order to make comments.

This morning I was thinking about the intersection between the church world and the secular world. And this can, of course, be defined as multiple domains – sacred and secular, good and evil, human and institutional, holy and unholy, us and them. It occurred to me that the warning from 1 John 2:15 about loving the world may be misunderstood:

15 Do not love the world or the things in the world. If anyone loves the world, the love of the Father is not in him. 16 For all that is in the world—the desires of the flesh and the desires of the eyes and pride of lifec—is not from the Father but is from the world. 17 And the world is passing away along with its desires, but whoever does the will of God abides forever.

What if “the world” includes the world of the institutional church? It can certainly be worldly! This started my mind thinking of what we might call the place of incarnation – where God intersects with the world of God’s creation, and particularly with how human beings function within it. Jesus certainly commented from God’s viewpoint on the things of this world. What if I likewise brought into connection my idea of what Jesus would say and think with a particular piece of the thinking from the human world?

Perhaps such a tagline would be “exploring the intersection between incarnation and secular thinking.” Not very memorable! Or “commenting on the elegance of concepts at the intersection of discipleship and this world’s truth.”

RESOURCES

How To Craft A Powerful Tagline For Your Business (FORBES) By Charles Gaudet   http://www.forbes.com/sites/theyec/2014/06/18/how-to-craft-a-powerful-tagline-for-your-business/

Wikipedia: Tagline, at https://en.wikipedia.org/wiki/Tagline

The image is from the Wikipedia article on Venn diagrams at https://en.wikipedia.org/wiki/Venn_diagram.

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